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Thursday, 9 February 2012
ASGA - Advanced Shaving Gel Acronyms
Monday, 23 March 2009
Rebranding Nigeria: Blox Populi
Written for NigeriansTalk.Org
Good Request, Great Tardiness
Imagine a situation where a strong global brand like Coca Cola has garnered an unfavourable situation where drinkers of the product have had serious stomach upsets, then in a public relations offensive the management decides to rebrand the product having not essentially dealt with the primary issues that have tarnished the brand in the first place.
On Friday, Olumide of Loomnie.com and the new NigeriansTalk.org site invited me to review the blog reactions to the new branding of Nigeria – I rarely, if ever, take commissions like this because easy and interesting as it sounds, it is harder than one first realises – there is quite a lot to read before creating a review – I am the wiser.
Good Intentions, Great Inactions
Recently, Professor Dora Akunyili, the Minister of Information, started a campaign to re-brand Nigeria, in fact, when I first heard of it a few months ago, I was not enamoured by the idea at all, Ken Wedding, like me, writing on Re-branding Nigeria states – “I would have missed this new public relations campaign if not for the discussions on a couple of blogs written by Nigerians”, I would suppose we mostly picked up the thread from there.
He goes on to quote the minister who says, the campaign was aimed at “re-orienting Nigerians, changing the negative attitudes of Nigerians, making Nigerians believe in themselves, inculcating optimal spirit of patriotism in Nigerians and at the same time, celebrating our best before the international community”.
Good Aspirations, Great Challenges
Quite laudable, because the purpose of a brand is to draw attention to a product or commodity and persuade people of its quality, usefulness and utility, in the case of a country, Uche Nworah, of the Long Harmattan Season who writes in treatise mode that I took a holiday after reading his piece quotes a presumed expert on nation branding, Simon Anholt who says, “the challenges the developing world is facing today beside poor governance and weak infrastructure is the issue of weak nation brands and identities”.
However, going back to the Minister’s aims, it would appear that good governance and strong infrastructure might well help in persuading Nigerians of a pride in nationhood and give them a stronger national identity that could bolster celebrating our best to the world.
As he quotes another proponent of nation branding, “There is no arguing that the image we have of another country says a lot about how we view it as a tourist destination, a place to invest or a source of consumer goods”.
Bad Reports, Low Expectations
Let us hope the Minister has noted that the biggest challenge she then faces is in changing what the CIA FactBook says about Nigeria, one would concur with Uche Nworah here on Why we must rebrand Nigeria.
The truth as I found on LinkedIn the professional networking site was when Aisha Lami Adeyemo who appears to have a Nigerian name asked, “Rebranding Nigeria- I was wondering what impact do you think this reform will have on Nigeria as an Emerging Market?” and the three answers she got were very negative.
Mikhail Tretyak suggested international air crew are ferried out of the country so as not to spend their layover there and then asks, “How much cash does a typical businessman need to pay the bribes in order to get from the airport to his hotel?” and damns the whole exercise with “Rebranding won't work until the fundamentals change.”
Good Ideas, Great Fantasies
Reorienting Nigerians does smack of a sense of hubris, Nigerians have been reoriented from the beginning of time as their leaders have use cliques to deconstruct the sense of nationhood for tribal, familial, religious, regional or personal benefit – too many people are sceptical of this drive.
However, Mohammed Haruna whose write-up appears on Elendu Reports under the byline Akunyili and the "re-branding" of Nigeria: The limits of propaganda, first lauds her achievements as the head of NAFDAC, then wonders if the supposed successes of NAFDAC can really be translated to the rebranding Nigeria effort.
In fact, he contends that though there is a greater awareness of the work of NAFDAC, “the fact is that contrary to the image that NAFDAC under Akunyili has virtually eliminated the phenomena of fake drugs and drug abuse both have hardly experienced any significant decline. In spite of all her efforts, the open and illegal drug markets in the country including the three most notorious ones at Onitsha, Kano and Aba, have never really gone out of business. So also have those who openly hawk prescription drugs on our streets”.
Good Bloggers, Great Commentary
That does not bode well at all, however, Nigerians still maintain a sense of optimism as Oz of Mootbox says in announcing Good People...Great Nation, he concurs with the professor when she said, “This journey will be slow and painful…but we will be a better nation tomorrow”. He worried about the fact that so much had been spent “on this effort for us to tear it down on launch day” and he was “tired of the foreign media making fun of all our efforts”.
Tosin Obubela leaves a comment on that blog which is somewhere between gratuitous ululation and downright sarcasm – “Congratulations, you have a new name now. I know you have been through so much but never mind, a name can change a lot”.
SolomonSydelle of Nigerian Curiosity, notes that the foreign media mocked the initiative and even states that Nigerians at home and abroad were invited to design a logo and slogan for the venture, when I found the campaign notice, I was utterly crest-fallen, the setup was shoddy, sloppy and sedentary – which is why many of us might not have seen it.
Bad Preparation, Low Responses
The campaign for entries was launched on the 5th of February with a deadline of the 23rd and some panel selected the slogan and logo for the launch that happened just over 2 weeks later. So, it is no wonder that Oz opined in a comment left for this blog, “Me thinks they were not ready and it was a rush job.”
Ouch! As SolomonSydelle admonishes the proponents with the concept that more Nigerians should have been involved in this exercise and Oz considers 5 things I would do differently, if he were running this campaign.
Good Branding, Great Debacle
However, all this rebranding talk exposes other issues, people who believe it would be another opportunity for patronage and graft, as Nwachukwu Egbunike on Feather’s Project opined, in his piece called The Rebranding Rumble – “neither the country nor her citizens being any better for it, except the PR consultants and their cohorts who had their pockets lined.”
He goes on to say, “The government should stop paying lip service to corruption. It is obvious that 90% of our image crisis arises from this monster, wash out corruption and you’ll have rebranded Nigeria, period! Nigerians are no fools; it takes a radical commitment to effect such a revolutionary change.”
Therein is the analogy I made at the beginning of this review and it has Grandiose Parlour saying the concerns of the people in the main are about survival, with his byline - Re-branding Nigeria? Yes, but not on empty stomach!
Suffice it to say that this campaign which does not seem to have a web presence, is not linked to any particular achievable goals for the economy, infrastructure or tourism and is yet to convince people of its worthwhile aims has been trumped by a more pressing slogan “If you can survive Nigeria, you can survive anywhere”
Good Nigeria, Great Nigeria
I leave the last words to another treatise Uche Nworah wrote 3 years ago, about the now extinct rebranding campaign which had Nigeria: The Heart of Africa as its slogan with the title Rebranding Nigeria’s Cities, and he quoting Tom Traynor & Ro Breehl – “every place does have some distinction, some reason to live there, work there, vacation there, rather than some other place”. They also argue that finding that ‘true compelling claim of distinction’ can be hard work which lots of tourism boards, city councils, business improvement districts aren’t prepared for, ‘preferring instead to move directly to (inevitably drab) advertising execution’.
This line of least resistance appears to be the one towed by Nigeria’s state and local government officials.
In other words, Good People, Great Nation, but no lessons learnt; for the optimists, we wish the campaign success; for the pragmatists, keep pushing the agenda for better correlation of ideas; for the pessimists, hold your peace and the indifferent – what difference does it make, Nigeria is still a country of good people and a great nation, it may not be a reality today, but having it as a dream and aspiration is a good start.
Sunday, 24 August 2008
Nigeria: What Africans for Obama exposes about judgement
Saturday, 23 August 2008
Apes Obey! Lack of apprehension
Being invited for an interview with the EFCCHaving her passport seized [9] then returned with the advice that the commission be informed of her intentions to travelBeing told to return all moneys [10] to the last kobo to all donors and participants possibly with her bearing the full cost of the dinner/concert she organised and not being able to defray costsAnd they are conducting an independent investigation of the banks [11] holding finances of the Africans for Obama organisation with the unfortunate impression that they have not taken her for her word.
Tuesday, 19 August 2008
Nigeria: I am a very intelligent person (Africans for Obama)
The default is Obama
I go into recluse and somehow a wind blows that shivers my timbers. It has taken time for me to warm up to the idea that Senator Barack Obama might well become the President of the United States.
That notion comes from the compelling evidence that the man has formed a movement that sits on the tide of time that calls for change and understandably, there was nothing the Clinton machine could do if she was campaigning against a movement whose time had come.
Between John McCain and Barrack Obama, despite my deepest premonitions about what the latter, he appears to represent in what he has been able to do, the world’s fate and future; the world is probably better secured in the hands of Barack Obama for the fulfilment of whatever the purposes of destiny are.
Blackening animal sameness
I have not been given to the idea that Senator Obama being darker hue of pale and sporting a similar tan to mine creates a kinship of minds, ideas, visions and ideals.
I am saddened the objectivity of many has been beclouded such that where they should find kinship through the audacity of hope and purpose, they have plumbed the depths of similarity, they have found the basest level of kinship as birds of a feather that flock together.
As elevated as the human species is, we sometimes find mutual purpose in the animal instinct of the fellowship of race and colour, just as the canine family finds kinship in the olfactory inhalation of faecal orifices – there is probably a place for all this and one is not against how people decide to express their kinship.
African busybodies for Obama
One Professor Ndi Okereke-Onyiuke, who apparently is the Director-General of the Nigeria Stock Exchange, has landed herself in a quagmire of ignominy that she for her girth might find difficult to wiggle out of.
She inaugurated the Africans for Obama Presidency in July where she opined that, “The policies of Obama will have effect for Africa, not only the world, because he believes in Africa”. [1]
She then organised an "Africans for Obama" Dinner/Concert with a poster advert of Barack Obama and his campaign slogan, Yes, we can! [2].
The naturally obsequious Nigerians seeking validation threw money into the busker's hat as she played the music praising our black brother Obama for the emancipation of the world – however, the Obama for America campaign has completely disowned the professor’s clique and her antics. [3]
We all know that it is illegal for US Presidential campaigns to receive funds from abroad, I would suppose that means from non-Americans; but the matter here is whilst the professor holds a green card and has lived in the United States for 16 years, her organisation had published an advertisement on the PunchOnline website that gave the impression that Africans for Obama was raising funds for Obama for America.
Therefore, Ms. Kendall C. Burman, a Staff Counsel with the Obama for America organisation was compelled to state [4] that Africans for Obama is no way affiliated and is in no way associated with either Obama for America, Inc. or the Democratic National Committee.
Conveying dubious intent
The paragraph of interest reads – I have stressed in bold the particular area of concern in the paragraph.
“We wanted to make clear that the event and this organization are in no way associated with Obama for America or the Democratic National Committee should this organization seek to place additional advertisements in your paper”.[4]
I think it goes without saying that whatever advertisements were placed before this letter was received by the editor of Punch Online must have conveyed even in the slightest sense that Africans for Obama was associated and affiliated to the core Obama organisation in America and the subtle hint to PunchOnline in Ms. Burman’s letter was to add a disclaimer to subsequent placements of that advertisement.
Don’t buy this sob story
Dr. Ndi Okereke-Onyiuke who is now receiving flak from all corners has come out protesting that never was her dinner/concert fundraiser aimed at raising funds for the Obama campaign but to sensitise (Nigerian English) Africans in America about the need to come out and vote for the big bird of the same feather.
With the wall-to-wall coverage of the Presidential campaign in the United States, I am quite amused that Nigerians based in Nigeria can add to the publicity rather than embarrass the man in their quest for validation.
This is the same woman who spearheaded the Corporate Nigeria campaign organisation that sought to extend Olusegun Obasanjo’s term in contravention of our constitution and fledgling democracy.
A very intelligent person
To crown it all, she protests, “I am a very intelligent person; I have a PhD that I did not buy. We were careful with our advertisements and we were transparent in all we did. I don‘t understand why Nigerians like to be negative. People have been mobilising support for Obama all over the world and they are not being castigated. I want to make it clear that I am a Nigerian and I have the right to do anything I want with my time and my money.”
Calm down! Madam, you are getting a bit melodramatic there; I agree wholeheartedly with most of what you have said, I am dubious about that clause on transparency and I am sorry I do not agree at all with the first clause – A PhD does not automatically confer intelligence on the holder, no matter what else you have achieved. This time the lady is trying to be too smart.
If you for once think who can hit me on the head with your title, qualifications and office whilst trying to obfuscate your skulduggery, well, I am not intimidated, not one bit.
Democracy for the moneyed
Suffice it to say that the busker’s hat collected N100 million ($833,540) and our Madam threw N10 million on her own crap table in what is the typical hedonistic show of money that has become the hallmark of uncultured, uncouth, degenerate and reprobate Nigerians.
A country where they conducted elections that were a complete sham now offers democratic inspiration to one that has had it running for over 2 centuries and has learnt from at least 4 years ago that ever vote counts and at least most votes in America do get counted and tallied to reflect the will of the electorate.
That is done.
Taking the Punch
Oh! Before I forget, just before PunchOnline runs off smugly with their headline “Obama disowns Okereke-Onyiuke, others”. Looking at the letter that came from the Obama organisation and for the purposes of reference, I have made a copy of the picture of that letter acknowledging that it belongs to PunchOnline and should remain available for public viewing to maintain balance in this discourse.
The advertisement placed by Africans for Obama must have been before the 8th of August 2008 when the Obama organisation wrote to PunchOnline. The event took place on the 11th of August 2008 and PunchOnline releases information about the disavowal on the 19th of August 2008 – long after they have laughed their way to the bank.
Surely, PunchOnline could have for all good ethical business practice released a very prominent disclaimer to correct the impression given by the adverts placed before the 8th of August 2008, somewhere between the 8th of August and the 11th of August 2008, maybe later.
There might well be the case that this could not have been done over the weekend or that the post ran late such that it was received after the event.
Not in good faith at all
PunchOnline could still have stated the advertisements were placed in good faith and on learning of the concerns raised by the Obama organisation, it was incumbent on them to avoid a situation where the public might appear to be misled.
One asks, when should we begin to expect integrity in business?
Obviously, this would have made a good few stupid moneybags stay away from the love-in as well as have generated unwanted bad publicity for a prime event.
That would have embarrassed Professor Ndi Okereke-Onyiuke, the powerful and influential Director-General of the Nigeria Stock Exchange, now, it would be disingenuous to suggest they were told to cool to story till well after the event, but the chronology of events leaves one quite suspicious.
The Ndi Rap
In the end, neither the reputation of PunchOnline nor the professor is enhanced by this farce and it would not be over till the fat lady sings, once again.
I am a very intelligent person,
I have a PhD that I did not buy,
with money, with money, with money.I am a Nigerian, a real Nigerian person,
I have the right to do anything, everything, something,
I want with my time, my time, my time.I am a very intelligent person,
I have the right to do anything, everything, something,
I want with my money, my money, my money
Chorus
My money, my time, my PhD
I am a very intelligent person
Hit it, Ndi!
I think it all needs improving on, answers on a postcard.
Sources
[1] Guardian Newspapers: Obama's victory can leapfrog African economies, says Okereke-Onyiuke
[2] Ben Smith's Blog: Africans for Obama - Politico.com
[3] The Punch: Obama disowns Okereke-Onyiuke, others
[4] Letter from the Obama organisation as a JPEG file published with the Punch article