Monday 1 August 2022

Deep inside the reality of period insomnia

Menses on television

My lack of education or knowledge about these matters would soon be evident even as I dumped the change I collected after a purchase at a pharmacy in Cape Town into a collection can for the support of girls who might need such materials as they reach puberty.

Have we not been regaled with adverts of feminine products short of demonstrating how they can be applied or utilised? I have been distracted by much and learnt a few life lessons from the stories of the women asked to share the sense of freedom and autonomy gained when using these personal hygiene products.

Music to my distraction

Recently, it was a Bodyform advert with the background music I could remember from a distant past but could not place it. This apart from the fact that what I thought was skatting or scatting, which is to sing without words, was a mondegreen as I misheard and never really knew the words of the song.

My situation was not helped because the voiceover was much louder than the music and hence nigh on impossible to get a music identifier app to distinguish the different sounds and produce a result. My searches for ‘Bodyform advert 2022’ which would have worked for many other adverts failed to yield the result I was seeking.

That was until I took a phrase out of the advert and modified my search accordingly to ‘Sleep fearless Bodyform advert 2022’. Then I got a hit, with the music loud enough to run by Soundhound, my favourite music discovery app and then my search for information that had been on for just about a month was over.

Deep down inside

Now, the song by Little Louie Vega, released in 1993 as I remember from my nightclubbing youth, has the genius of repetition in the genre of house music that the other words in the lyrics of the song might well be expended with.

Deep deep down inside
Deep deep deep inside

This is punctuated somewhere with ‘All we need is love’, said four times and we are back to Deep Inside.

Towelling insomnia

Now, hear me out, I thought Bodyform was marketing tampons rather than sanitary towels, panty liners, and sanitary towels like I would know the distinct differences or benefits of any, but hey!

Then I wondered, how the advert agency, on receiving the commission to create an advertisement thought Deep Inside was the appropriate encouragement to apply these products.

However, there is a very important point being made in this Bodyform advert that I should not ignore for my levity, Period or Menstrual Insomnia, an issue that is probably taboo but needs to be discussed as I was until now unaware of it. Even with nature, there is discomfort, inconvenience, and distress. [Sleep Foundation: PMS and Insomnia]

I conclude by letting it all tail off here before I say something I cannot take back.

Hardrive ‎– Deep Inside [1993]

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