Friday 7 October 2011

419 Reasons to Like Nigeria - The Land of Potential and Opportunity

The 419 Reasons to Like Nigeria Initiative

On the 1st of October 2011, we launched the 419 Reasons to Like Nigeria Initiative in conjunction with the 419 Positive Project. The date heralded the 51st Independence Anniversary of Nigeria from the United Kingdom of Great Britain and Northern Ireland.

This initiative brought together over a hundred people with blogs and online presence who all had something notable, positive, commendable and worthwhile to say about Nigeria.

Its main purpose was to deal with negative online stereotypes of Nigeria such that any search for information about Nigeria will find these reasons, views and opinions as the most relevant results.

Coordinated across many countries that included Nigeria, the United Kingdom, the United States and the Netherlands participants, it showed how we could harness online networking efforts to achieve a goal that was responded to by many with great enthusiasm.

This initiative however does not pretend to address all Nigeria’s ills but it provides a good opportunity for Nigeria and its friends to celebrate the country and its people despite and in spite of everything else as we refused to allow cynical and unsympathetic views to dampen our resolve.

The 419 Reasons to Like Nigeria Initiative did not end with one publication, we will over time showcase parts of the 419 Reasons that are completely hosted on the 419 Positive Project website whilst asking for new contributions to be submitted to the 419 Positive Project Page.

Nigeria – The Land of Potential and Opportunity

This week, review Reasons 001 - 035

1. Africa is the future, Nigeria is her giant – It’s obvious to the world that global prosperity going forward will hinge heavily on Africa and Asia. I love Nigeria because we are divinely, strategically located and placed in Africa.

2. Nigeria is the most populous black nation – and a buying one at that. From a capitalist point of view, this makes for a great investment opportunities.

3. Nigeria is the land of opportunity. It is pretty much a virgin market with capacity for many business ideas. If you have a brilliant idea and the funding, you will make so much money in Nigeria. Why? There are over 160 million people and a large informal market of consumers. If you identify the right market segment and establish a business, your profit margin will go through the roof. For instance, at the advent of mobile phones in the country, a South African company, MTN, came into the country as one of the first foreign investors. It is said that the company makes more profits from Nigeria are higher than its home country.

4. An expanding commercial market. Lagos is currently the second most populous city in Africa, following Cairo. The United Nations predicts that by 2025 Lagos will be the 11th largest city in the world.

5. The UK government in 2011, described Nigeria is the world’s fourth fastest growing economy with solid growth expected in the next five years.

6. The size (population) of the country, Nigeria, makes it a potential business/salesperson’s paradise (over 160 million potential consumers — the largest market in Africa).

7. Nigeria’s market is indeed very promising. With over 160 million potential customers you simply can’t go wrong.

8. Nigeria is Africa’s largest mobile market with over 85 million subscribers.

9. Recent developments in the payments space means that online and mobile transactions will make a huge footprint in the coming years. There’s never been a better time to get Nigerian businesses taking advantage of the internet and the wide range of opportunities that come with it. This works especially well for those selling products.

10. Nigeria is the largest market in Africa for Guinness and the second largest globally, after UK, since it overtook Ireland in 2007. Nigeria owing to its market size, is predicted to take the lead ahead of the UK by 2014.

11. Nigeria, previously viewed as a risky investment environment, is gradually becoming the investors target especially with the growing middle class. The Fast Moving Consumer Goods market in 2011 has experienced much expansion with multinationals like Coca-Cola Hellenic, Heineken and PZ Cussons increased investments in their local units.

12. We make frighteningly good use of opportunity when it presents itself. Take a look at communication and the adoption of technology. I daresay that there is no country that adopted faster. If we light up Nigeria today, I assure you, we’ll leap ahead twenty years in two.

13. Another reason to like Nigeria is because of the future we can see. Because people are becoming more enlightened each day and the youth is more hands-on than ever before; I can be pretty confident that not too long from now, this should be a country to be reckoned with. I like Nigeria for the future I see.

14. Nigeria is not only about size, it’s about numbers and companies that are not selling in Nigeria are missing out on huge market.

15. I like Nigeria because it is a land of endless opportunities and possibilities. Nigeria is one country I believe the world is yet to experience it true potentials. I believe Nigerians are sharp, brilliant and accommodating people. Giving the right enabling environment the world will marvel at what Nigeria will become.

16. The taxation system is a reason to like Nigeria. The Federal government doesn’t impose heavy tax on the labour force. This encourages foreigners to come to Nigeria to work, for there is good pay as well as returns. For instance, in Germany there is dog tax, however in Nigeria, you’re free to own as many dogs as you please without having to bother about paying the government for your pets.

17. You can sell weave to a woman with perfectly good hair on her head. With over 160 million people making up Africa’s biggest consumer market, you can sell nearly any type of product or service in Nigeria and still have a huge market! People here are just hungry for excellent products – and they’ve got the buying power to back it up!

18. We confound acclaimed economic models, yet you ignore us at your own peril. In economics, sociology, psychology and politics, Nigerian case studies are worth pursuing.

19. Unlimited data (well, nearly unlimited) for the Blackberry Internet Service, is relatively cheap when compared with what my colleagues pay in the US and the UK. N3000 for a month? That sounds like a deal, and is especially useful for mobile small businesses. It really helps, considering that the price of regular broadband internet versus what one actually gets is rather expensive.

20. The fact that Nigeria currently lags behind so much – in infrastructure and developmental terms – hints at the size of the potential for innovation and transformation, and at the huge number of vacancies that exist for ‘transformers’. What I think this means is that the world will be hearing a lot about Nigeria and high-achieving Nigerians (in the public and private sectors) in the near future.

21. The agricultural potential of Nigeria will make her the envy of developed nations in years to come.

22. I left a seed of black-eyed bean in my kitchen sink, next day it was already sprouting. Where else in the world does that occur except Nigeria?

23. Our business environment is very welcoming and full of untapped business opportunities.

24. Our youth population is a force that can be used for good, and if empowered, will drive Nigeria’s small scale industries potential.

25. Shopping in traffic jams – the ultimate time saver! The hawker’s market is one that begs economic research.

26. Nigeria is one of the fastest growing countries in the music and film industry. This is good for investors.

27. There are LOADS of opportunities. It’s virgin ground for loads of innovation and new unique ideas.

28. Nigeria is a developing country and this creates an avenue for investment which will foster growth.

29. Nigeria is the future of the world. Increasing attention from foreign economies is proof positive for this.

30. There are many economic opportunities, and recent global consulting company reports point to Nigeria and Africa as the future.

31. Nigeria is the land of opportunity, where you can invest in loads of things {Economic investment}.

32. Our man power, which has made foreigners form an alliance with us to aid and promote industries and industrial investment.

33. NIGERIA is that country where you can make good money from businesses with fair tax costs.

34. Entrepreneurs can flourish in Nigeria. There is a mass market of consumers and many business opportunities.

35. Innovation and world-changing-ideas abound in infinite quantities in this great country. The only boundary is support.

‘419 Reasons to Like Nigeria’
Campaign is in partnership with
‘The419Positive Project’.

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