Wednesday 14 May 2008

The Yesterday Telegraph for breakfast

Late again

No great lament shall come of my disappointment when my next visit to Gran Canaria would have me reading yesterday’s The Daily Telegraph for breakfast because it does not arrive on the island till well in the afternoon.

I had written to The Daily Telegraph to complain that an Englishman has the misfortune of not being able to read his daily at breakfast – breakfast on holiday usually starts around 10:00hrs for me.

I can only imagine we are back to some old telegraphy technology, for the speed at which I got a response to what was initially an electronic mail, sent about 2 weeks ago - I did get an apology, so nice of her.

The Reply

The reply came this evening with the following words.

Thank you for your recent email regarding the Telegraph. Please accept my sincere apologies for the delay in responding to you.

I understand from your correspondence that you frequently visit Gran Canaria and have noted that The Telegraph is available to purchase around 1pm whereas the tabloids are available to buy much earlier.

The reason for this is that the tabloid newspapers are printed in the Canary Islands and distributed along with the Spanish press; however the Telegraph is printed further away, in Madrid.

Whilst I appreciate that this causes a delay in purchasing the paper and I am sorry if this causes any inconvenience, I regret there are no plans to change our printing site at this time.

May I take this opportunity to thank you for taking the time to contact us and I sincerely hope that you will continue to enjoy reading the Telegraph.

Should you wish to contact us please email or telephone us on 0800 31 66 977. We are available to take your call Monday to Friday 9am-5pm and saturday 9am-1pm.

With kind regards

Definitely not with the times

Boo hoo hoo! I took the time to contact you because I could not get my paper on time, surely, arrangements can be made to ensure that the paper is electronically sent to the Canary Islands and then printed out here to sensibly call it a daily rather than an evening paper - The Evening Standard in London is already out at 11:30AM.

I guess The Daily Telegraph has not recognised that its name does not have to reflect its inability to leverage modern technologies to achieve the possible.

In the end, if I can only get my daily in the afternoon, I surely must not be charged the full whack to read stale news, maybe I should seek solace in the bosom of the Page Three Girl.

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