Why Ask Why Do Poor People 'Waste' Money On Luxury Goods?

A very good question

From Facebook, I came upon this controversial headline, Why Do Poor People 'Waste' Money On Luxury Goods? It is in my view one of the best-written commentaries on the sociology of hedonism and consumption.

I will not attempt to rewrite the article here, I suggest you click on the link and read; however, there some interesting points that the person raised that are good for discourse.

Respecting others in how we present ourselves

The issue of balancing means with acquisition in pursuit of keeping up with the Joneses or putting up a façade is something I have opined about that I think plagues one of the cultures of my ancestry.

Besides, a very robust exchange on Twitter about appearance and respect went along the lines of a lady taking offence at being approached by a man in sagging trousers.

I could understand what she meant, I opined about how appearance is a function of comportment, and the way people might react to us.

Presentable is not exactly acceptable

In this, I see the conflict or the confusion between presentable and acceptable. The article takes a stab at it with this, “Presentable is the bare minimum of social civility. It means being clean, not smelling, wearing shirts and shoes for service and the like. Presentable as a sufficient condition for gainful, dignified work or successful social interactions is a privilege.”

“In contrast, ‘acceptable’ is about gaining access to a limited set of rewards granted upon group membership. I cannot know exactly how often my presentation of acceptable has helped me but I have enough feedback to know it is not inconsequential.”

I have found that there are elements of presentable that ease the way for being acceptable, but one should know the difference between sophisticated and ostentatious, just as the subtlety of understated compares to the vulgar to the Englishman in me.

I believe these matters of presentable and acceptable reach beyond goods and things to personality, the names we bear or the ones we dare to give our children, the way we engage friends and strangers, and it is a function of comportment.

Keeping up with the Joneses

However, we return to the question that highlights another aspect of character, the earn-and-spend culture that means we have nothing in store for the future and exemplified in the immediate gratification of acquiring for status instead of status being the determinant of acquisition.

None of which is entirely healthy regardless of status, if the need to have is to satisfy a vacuous want to be seen having something to be able to belong or show-off.

Yet, there is a market for this type of person because the virtue of contentment and the wisdom that informs better choices for deciding what is presentable and hopefully acceptable is different from what drives the acquisition of things.

What our presentable should do

What we do in striving for the presentable is to allow the gatekeepers open the doors to where we can be acceptable, it requires we either know the defaults of presentable or acquire the Shibboleth of acceptable.

This is quite different from self-aggrandisement, the luxury good from underwear through designer wear, accessories and expensive toys in the quest to belong. Thereby presenting a public face of plenty underpinned by a private penury.

Penny-wise, pound-foolish

We all have our stories, but I tried to sum it up in this tweet that I posted earlier, “The context of presentable and acceptable in terms of the decisions we make and how we spend can be the difference between foolish and wise.”

Back to the article, if you have not yet read it, Why Do Poor People 'Waste' Money On Luxury Goods? – A very good question with a long backstory.

Thought Picnic: Your Local Website is a Global Shop Window

You are out there

I fear that many businesses that have a web presence are missing out on an essential bit of public relations that is well beyond their control.

Beyond the presentation facade, there is the experience and the opinion dimension that has now become integral to the product.

If you are an airline, a hotel or an outfit that offers services, develops products or even compares things, activities and circumstances, you are now at the mercy of the real life views which can be anything from seriously positive to downright negative, the matter of honesty is a variable that is indeterminate, it is taken on trust.

You cannot choose your audience

In the first instance, except where the establishment decides to restrict viewing by filtering or challenge/response engagement, any website, no matter where uploaded and regardless of the expertise of the designer has global scrutiny.

The traffic from outside your locality might not be great, but be assured that it is viewable by all. When I look at my blog, it has a Netherlands registered URL, I am resident in the UK, I write about personal and activist issues in my locality and in relation to my heritage which is partly Nigerian but I get the largest audience from China, then the United States, followed by Norway, the United Kingdom comes 4^th, the Netherlands 7^th and Nigeria 10^th.

I cannot explain why the greatest interest in my blog comes from those locations and I cannot control the access that this audience has to my opinions.

You local website is a global shop window

I make this point because I feel that many Nigerian websites of the government, educational institutions, businesses and much else fail to recognise that their audience is well beyond the myopic confines of who they traditionally think will visit their websites.

This morning, I found myself commenting about the website of a premier Nigerian University, the first observation was though it provided a unique service, the design was poor and the copy was full of spelling errors.

In my view, that was just unforgivable, one expects a tertiary academic institution to apply itself to rigour, correctness and exactness. For a university of that standard not to exploit the services of its languages departments and proofread copy before publication is just beyond belief.

It behoves one to ask, if out of interest in Nigeria for all the good that is known of the country some prospective student were seeking admission or some organisation wanted to bestow a chair the first view of the university being the website shoddily presented will lose the university custom long before the prospects are given the opportunity to explore further – we do not have the attention spans to maintain interest after the disappointment of avoidable sloppiness.

We assess and discriminate better

Then to hotels or other services, forums on the web all seem to come with easy access to review and critique based on experience. Between mood, fairness and honest opinion, by the time a few reviews are read you get a good idea of the product, the service, the people, the ambience and immediately come to some conclusion as to whether you want to use that service or not.

Whilst price can be a differentiator, it is hardly the main variable in the decision making process, there is no point going to an affordable place if you will be treated with contempt and levity, you want to be able to shop with a sense of security.

One discriminating factor I used in choosing a hotel recently was that for the same price point in 5 places only one offered the option to cancel with charge, some were charging up-front with the option to cancel and one even had a non-refundable no-cancellation policy – all for the same price – I chose the most flexible option for my security, safety and convenience – I will never trade those variables off if I could help it.

The reviews make all the difference

When it comes to mobile applications, we are met with choices that are never fully explained but in the experiences of others – more 5-stars than 1-stars and you think it is probably a good product, equal stars for the top and bottom rating, you try to find out why it excites such divergence passions and wonder if your experience will be for the better or the worse. Too many low ratings and you just don’t waste your time trying to be a charitable user of what everyone hates.

At the same time, you can control all the levers before you are exposed to ridicule; this requires planning, consideration, service, responsiveness and proactive remediation, this will always eventually boost rankings or ratings, leave any of these to lie fallow and your business will be pulled down by the negative – you cannot afford to have a stubborn resolve even if you are the only show in town – people will find something else to do than suffer your service for a second.

Think well about what your product is, what your service is, work on customer satisfaction and make sure your web page is an honest portrayal of what you do because nothing irks a customer more than to be lied to.

Alexis' PowerPoints were her shoulder pads ...

Don't Panic - take a deep breath ...

On getting to work this morning, I heard the word Outbreak - hit the PANIC button - not yet really.

It was that rogue Blaster worm from a PC that should never have been connected to our network. The lucky culprit was spared a verbal from me - well we are quite well patched up against that one threat, but it could still be a nuisance.

Allow the C(?)O to think

Remember your first picture book and wax crayons, when you had to colour in all those white spaces to create your own lively work of art? Thinking pristine thoughts, ideas flourishing, creative juices flowing like water off the lip of the Niagara Falls.

At least at that age you did all the work, by being creative and possibly artistic.

However, look what the world has turned into, you have been through kindergarten, primary and secondary education, have some hot degree and an MBA from the top business school; having reached the pinnacle with Chief(?)Officer as your title, the people who report to you bring you a weekly picture book in PowerPoint.

You do not have to do anything; rather, they have to explain what all the pictures mean to you - by Jove! All those years of experience in a career to be rated just below the intelligence of a toddler.

Because, because, because, because, because ... your reports are playing the game of who is the teacher's favourite kid.

Rotten Powerpoints

PowerPoints are just as bad as what was unleashed on us by Japanese Karaoke, garish colours [as toneless singers yodelling worse than a track on the Sound of Music] with every imaginable transition enough to hypnotise you into thinking you are getting informed. A visit to the shop floor would tell you what your reports have been keeping from all the while.

The staff are not the happy smiley lot who say hello in the elevator trying hard to keep from telling you are they overworked, underpaid, under-motivated and continually lied to by your reports who would have a fit if integrity were ever mentioned in three paragraphs after you mention their names.

The Utopia of top-down communication does not exist, however, under the influence of a PowerPoint the fainting spells created by the sycophancy that masquerades as loyal obedience would make you need a defibrillator to hear the WHOLE TRUTH.

How does this all affect me?

I have to fill in time sheets in duplicate, reports in triplicate, PowerPoints in duo-decagate (sic) in 12s, I meant, and still inform you of the incidents, projects, unexpected failures and resolve them all before close of business.

Phew! The day has only begun; even the sun has got its hat on.