Tuesday, 9 September 2014

Holiday Snaps: Location still serves vocation

Tribes in the sun
Location, they say, is everything. This could not have been more evident than in my recent visit to Playa del Ingl├ęs on the island of Gran Canaria.
Much as this part of the island offers hotels, sun, sand, mostly in dunes and the sea, there are sections around the place that are tribal, clannish or native.
We are left in no doubt that the Germans frequent this island more than other nationals considering the number of signs in German compared to English, Dutch or Scandinavian signs.
Whilst, many other nationals do visit for the sun and surprisingly we met up with Americans who had somehow found this out-of-the-way European sunshine paradise, it is was something of a surprise to me.
Traces of places
When it comes to night life, there are places to go where a lot is going on. I could not however fail to notice that beyond these central places that the tourists throng, some enterprising and entrepreneurial spirits had thought to attract custom to other places in town.
These new places I found were considerably better in standard, facility and variety compared to the crowded places that proprietors could not care to maintain or update. However, they have so much footfall that they cannot be bothered to differentiate themselves from competition to attract more clientele. Complacency had set in.
Whereas, these new places strive to convince us that they are close to the centre and in the process miss out on providing the critical detail that might persuade people to visit their premises.
Failing to listen
I took it upon myself at one such venue to state that the instructions given for their location were not clear and sometimes confusing. The indications use referred to a building that had a name spelt top-down rather than from the left to the right as most of us read words.
My friend, new to the island had more recognition for the building name that had the word spelt horizontally from left to right rather than for the building name spelt vertically, prominent as it appeared to be, but I could not get that point across to the owners, rather, I was pushed back as being probably stupid.
Missing the essential
You then wonder if their market research despite the quality of the product took cognisance of that minor detail of getting people to come or whether it had any strategies for persuading people to leave the beaten paths to the less well-travelled places.
Yet, with owners who appear to know too much that they cannot appreciate a simple observation from a customer concerned enough to make a point about the directions to venue, there is no wondering why despite how good and fantastic the new places are, not many are venturing beyond the central hubs of activity.
They’ve created paradise in a desert and expect people to leave the comforts of tried and tested venues for an unknown. Unknown, they would remain until they rethink the whole scheme because they present no competition as at yet to force the popular places to improve, upgrade or make attractive offers to customers.

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